Researches show that people judge the complexity of a task by such tiny details like the font used on the instructions.
In an experiment, an exercise was described to participants in Arial, a notably easy-to-read font, and in the harder to read Mistral font. The results “were astounding – the subjects who read the same instructions in the hard to read font estimated that the regimen would take nearly twice as long.”
If you want to make your users to perform a task on your website, describe it as simply as possible and use an easily scannable and readable format. Make sure that people will perceive it as something that’s easy to get done.
