“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
Read on: How Little Do Users Read?
“In publishing, less is nearly always more. Remember, the one word that describes the scan reader is impatient. Here are some guidelines for the length of your content:
- Headings: 8 words or less
- Sentences: 15-20 words
- Paragraphs: 40-70 words
- Documents: 500 words or less
Get rid of all your fancy words. Get rid of your ego. Writing effectively is not about showing off. It’s about communicating. It’s about driving actions. Write simply. Get to the point. Then stop.”
