“The heatmaps also show how users don’t fixate within design elements that resemble ads, even if they aren’t ads […].
Even when we did record a fixation within a banner, users typically didn’t engage with the advertisement. Often, users didn’t even see the advertiser’s logo or name, even when they glanced at one or two design elements elsewhere inside an ad.”
“There are 3 design elements that are most effective at attracting eyeballs:
- Plain text
- Faces
- Cleavage and other “private” body parts “
Read on: Jakob Nielsen’ Banner Blindness: Old and New Findings
