“It doesn’t matter how amazing the steak is, if it’s served on a cold plate it’s crap. If it’s served with a dull knife it’s crap. If the gravy isn’t piping hot, it’s crap. If you’re eating it on an uncomfortable chair, it’s crap. If it’s served by an ugly waiter who just came in from a smoke break, it’s crap. Because I care about the steak, I have to care about everything around it. […]
We judge humans this way so it shouldn’t be surprising that we judge software the same. That’s what is so clear about Apple. They are what they repeatedly do. They design everything, even the bits that allegedly “don’t matter”.”
